Turning luxury lodge interest into qualified leads

Wenningdale Escapes offers luxury holiday lodges and glamping stays in the Yorkshire Dales. Lodge ownership is a high-consideration purchase, so the strategy had to go beyond immediate enquiries: building demand, showcasing the destination and nurturing buyers through a long decision.

The challenge

Buying a luxury lodge is a significant investment and rarely an impulse decision. Buyers need to understand the quality of the lodge and the lifestyle and location that come with it.

We needed paid media that generated enquiries while building an emotional connection with Wenningdale and the surrounding area.

Alongside ownership, we also needed to drive awareness and bookings for Wenningdale's glamping pods, a second way to introduce new audiences to the destination.

The strategy

We developed an integrated Google Ads and Meta Ads strategy to capture existing demand while creating and nurturing interest among new audiences.

On Google, we reach people actively searching for lodge ownership, holiday lodges and glamping, so Wenningdale is visible at the point of consideration.

Meta plays a broader role. Rather than making every advert about the product, we use paid social to sell the Wenningdale lifestyle: the countryside, the scenery and the quality of the site, through drone footage, video and stills. Lodge-specific advertising sits alongside it to highlight individual properties when the timing is right.

That gives us several ways in. Some audiences arrive through the destination and lifestyle; others respond directly to the lodge itself.

The glamping pods are positioned both as a short break in their own right and as part of the wider Wenningdale and Bentham offer. Their position on the golf course makes stay-and-play a natural proposition, and lets the two brands support each other's marketing.

Results

High-intent PPC and visually led Meta campaigns have produced a consistent pipeline: 400 leads at £15 per lead.

Just as important, the strategy doesn't rely on a single message or audience. Destination storytelling, individual lodge promotion, glamping and high-intent search together support buyers at every stage of a long consideration journey.