About
A paid media agency without the agency feel.
Northgate Marketing is a husband-and-wife paid media agency in Harrogate, founded by Matt and Lucy Robson, with nearly two decades of combined experience across PPC, Paid Social and digital advertising.
Before starting Northgate, we built our careers inside established agencies, managing campaigns and developing strategies for brands across e-commerce and lead generation. Between us we've worked in fashion, beauty and luxury goods, travel, home & garden, B2B and wholesale.
We created Northgate to offer something different from the traditional agency model. No layers of account management and no passing work between departments. The people you speak to are the people working on your campaigns.
Our approach combines hands-on campaign management with strategic thinking. We don't just look at what's happening inside an ad account. We take the time to understand your business, your customers and what you're trying to achieve.
Our core expertise is PPC (Google Ads and Microsoft Ads) and Paid Social (Meta, TikTok, LinkedIn, Pinterest and Reddit), alongside display and programmatic. We look at how channels work together across the customer journey rather than treating them in isolation.
Above all, we believe in clear, honest, collaborative partnerships. We'll challenge things when we think there's a better approach, explain what we're doing without jargon, and focus on the metrics that matter to your business.
