Riverside Caravan Park · Holiday parks · Google Ads · Meta Ads
Generating 1,600 leads through an integrated PPC and Paid Social strategy
- Leads
- 1,600
- Cost per lead
- £4.60
Riverside Caravan Park is a family-run holiday park set amongst the Yorkshire Dales. With several propositions, including touring, seasonal touring and holiday homes, our job was to build a paid media strategy that captured existing demand while showing what makes Riverside different from larger, more commercial parks.
The challenge
Riverside operates in a competitive market where customers have plenty of parks and destinations to choose from.
Price, facilities and availability matter, but the decision is also shaped by the experience of the park itself: its location, surroundings, atmosphere and suitability for repeat visits.
We needed to translate those qualities into paid media while still capturing people actively searching for touring and caravan park options.
The strategy
We built an integrated Google Ads and Meta Ads strategy, with the two channels playing complementary roles.
Google Ads captures existing intent across touring, seasonal touring, caravan parks and location-led searches. Structuring activity around these needs lets us match messaging closely to what people are looking for.
Meta lets us bring the Riverside experience to life. Rather than relying on promotional messaging, we focused on the story behind the park: its history, its family-run character, its surroundings and what visitors can expect when they arrive.
Drone footage has been particularly valuable, giving prospective visitors a sense of the scale, location and scenery that copy alone can't convey. High-quality stills and proposition-specific creative support it.
Together, this lets us capture demand through search while creating demand through social.
It also gives us the flexibility to shift emphasis through the year. Seasonal touring, touring pitches and broader park messaging can be dialled up or down with availability, seasonality and business priorities, instead of one generic campaign running all year.
Results
Paid media is now a highly efficient, scalable source of enquiries for Riverside: 1,600 leads at £4.60 per lead.
By combining high-intent search with visual storytelling on Meta, we've generated leads efficiently while keeping Riverside's history, family feel and location at the centre of the marketing.